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that livestock raising around the world takes a toll on the environment, et cetera. and yet you sell meat in whole fooleds stores, and we talk about this. some people would say, okay, well, here's john mackey talking about how we have to do the right thing and on the other side he is chasing profits. how do you put those two things together? >> guest: perfection is not one of the options we have, and i don't think of it so much as tradeoffs -- often times if you look for tradeoffs you'll find tradeoffs and that's the way the analytical mind works. i goes in there and tries to pick things apart and fine the tradeoff. i always say when you find the tradeoff in business it's a failure of imagination imagination, failure of creativity that hasn't yet found that win-win strategy. the example you use, the reality of the fact is that we're in business to serve our customers. and our customers wrote when they come into hour stores and if we're not prepared to sell them the food they want to buy, it's not a so much we're chasing profits, is that we're trying to create value for our customers and t
raising takes a toll on the environment the yet you sell the meat in whole foods stores. some people would say you have to do the right thing this is the mission and purpose but then he has profits. higher to put that together? >> perfection is not one of the options but as a trade-off to say if you look for trade-offs you will find tradeoff that is the analytical mind and tries to pick things apart the eyes say it is a failure of imagination that has not found that strategy but we're in business to serve our customers a and they vote when they come into our stores if we're not to prepared to buy what we sell but they decide what is liable to them. we have a responsibility to educate them to influence to make choices that they decide what is a value to i wouldn't want to live of a society where so-called experts make the decisions before should be accountable for their own choices with dishes have the freedom and built -- business ultimately serves customers but that being said when that was started on he sold 5% in organic food now we're close of 50% through educating customer base over 3
thought livestock are not the world takes a toll on the environment, etc.. yet you meet in the stores and we talk about this some people would say okay well here is john mackey talking about how we have to do the right thing and this is a greater mission and purpose and on the other side he's chasing profits. how do you put those together? >> guest: perfection is not one of the options we have and i don't think it is a trade-off. oftentimes if you look for the trade-offs you will find trade-offs. that is the we the the amount of local mind works. it goes in and tries to take things apart and find the trade-off. i say when you find the trade-off in the business it is a failure of imagination and creativity that couldn't find or hasn't yet found that strategy. in in the example that you use, the reality of the fact is that we are in business to serve our customers and our customers vote when they come into our stores and if we are not prepared to sell them the food they want to buy it isn't so much that we are chasing profits as we are trying to create value for the customers and they d
Search Results 0 to 2 of about 3